Social media for creative libraries

Rob Christopher
Marketing Coordinator
Social Media for Creative Libraries
rchristopher@ala.org

CHICAGO — “Social Media for Creative Libraries,” published by Facet Publishing and available through the ALA Store, explains how librarians and information professionals can use online tools to communicate more efficiently, teach new skills and market and promote their services faster, cheaper and more effectively. Based on his popular book “How to Use Web 2.0 in Your Library,” Phil Bradley has restructured and comprehensively updated his text to focus on the activities that information professionals carry out on a daily basis, analyzing and explaining how online tools can assist them in those activities. Complete with a companion YouTube playlist, this book tackles such key topics as:

  • authority checking and why information professionals are needed more than ever in a social media world; 
  • creating great presentations online;
  • how online tools can make teaching and training sessions easier and more enjoyable for information professionals; 
  • implementing new marketing strategies in libraries and the practicalities of library marketing and promotion;
  • how to create a good social media policy and why it's important;
  • examples of social media disasters and how they could have been avoided.

Bradley is a renowned information specialist, internet consultant and conference speaker specializing in search. He has worked with a number of search engine companies to help them improve their products, and his blog on internet search is widely read. He teaches internet search and social media skills to librarians and information professionals internationally, and also writes a column in CILIP Update magazine. He was CILIP (the Chartered Institute of Library and Information Professionals) President for 2012–13.

Facet Publishing, the commercial publishing and bookselling arm of CILIP: the Chartered Institute of Library and Information Professionals, is the leading publisher of books for library and information professionals worldwide. ALA Store purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. Contact them at (800) 545-2433 ext. 5052 or editionsmarketing@ala.org.

ALA Publishing
312-280-5052
American Library Association
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