New sources of revenue: Naming rights, crowd-funding, sponsorships and more
For Immediate Release
CHICAGO — ALA Editions announces an exciting new workshop, New Sources of Revenue: Naming Rights, Crowd-Funding, Sponsorships and More with Ed Rossman. This workshop will last 90 minutes and take place at 2:30 pm Eastern on Wednesday, Jan. 7, 2015.
In this workshop, Rossman will show you how you can find new sources of revenue by working within your own community.
It’s no secret that most of today’s libraries suffer from budget shortfalls in some form. This workshop will provide you with a comprehensive approach for generating sustained revenue streams from underutilized library assets. Through practical step-by-step procedures, Rossman will demonstrate how the process of establishing value, communicating opportunities and securing steady revenue can be easier and much more efficient than you may think. You will learn how to establish your own rate chart for various elements of the library, from library signage at the driveway to the second floor boardroom.
After participating in this workshop, you will:
- understand proper procedures and policies to professionally handle flexible, dynamic revenue-generating processes;
- be able to use analytic and material usage statistics to establish value and get administrators and marketing staff on board;
- understand how to use a features-benefits model to handle promotion and communicate the revenue-generation techniques to your community.
About the Instructor
Ed Rossman has been involved with libraries and broadcasting since 1980. He is an adult service librarian in Shaker Heights, Ohio, and chair of the Business Reference in Public Libraries committee of BRASS. His book, "Castles Against Ignorance: How to Make Libraries Great Educational Environments" is in over 70 libraries and consortia throughout the world. He has taught courses on the internet and mass media for the Kent State School of Journalism and is currently teaching online courses on Business Writing for libraries at Kent State. As a business manager of radio stations in two major markets, he coordinated dozens of sponsorship campaigns, as well as produced over 200 hours of sponsored, specialty programming.
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