LLAMA webinar explores marketing with Facebook

For Immediate Release
Fri, 10/10/2014


Fred Reuland

LLAMA Program Officer




CHICAGO — Are you making the most of Facebook for marketing your library?  The Library Leadership and Management Association (LLAMA) will present "If they like you, they will come: Leveraging Facebook ads for your library, " at 1:30 – 3 p.m. (Central time) on Wed., Nov. 5. This webinar will feature proven examples of using Facebook to successfully publicize significant library programs.

By the end of this webinar, participants will:
•    understand the importance of including social media advertising in their marketing plans;  
•    be familiar with various Facebook campaign objectives, bidding models and sample scenarios in which Facebook advertising could boost their library's social media presence;
•    have a clear understanding of the difference between paid ʺsponsored storiesʺ and ʺboost your postsʺ;
•    learn best practices for getting the maximum amount of attention from your patron base;
•    be familiar with additional paid options that can attract individuals to ʺlikeʺ your organization's page and educate them about your important programs, events and key services.

Presenters:  Allison Moonitz, assistant director, Mahwah Public Library, Mahwah, New Jersey;  Kurt Hadeler, Director, Mahwah Public Library, N.J.

Fees: LLAMA member: $49 Non-LLAMA member $59 LLAMA group rate (5 or more people at one site) $199 Non-LLAMA group rate (5 or more people at one site) $239

Register online: http://tinyurl.com/3zhtecm
Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can't attend the live event?  No problem!  If you register, you will automatically receive a link to the recorded version for later viewing.

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.
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