Ben Bizzle on Award-Winning Marketing, Masters Session, 2015 Midwinter Meeting
For Immediate Release
Conference Events Manager
American Library Association
CHICAGO – Ben Bizzle will encourage attendees to “Start a Revolution: Stop Acting Like a Library” in an ALA Masters Series session at 2015 ALA Midwinter Meeting from 11:45 a.m. - 12:30 p.m. on Saturday, Jan. 31. Compelled to change the perception of the library as an antiquated institution, Bizzle and the team at Craighead County Jonesboro Public Library in Arkansas developed an aggressive technology and marketing strategy in order to better serve their community and increase public awareness of the library.
Join Bizzle as he discusses their award-winning marketing approach, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone and shows how you too can engage your community and increase awareness of your local library. The title of the session is also the title of Bizzle’s book with Maria Flora, forthcoming from ALA Editions in January 2015.
The ALA Masters Series is a Midwinter Meeting chance to hear and talk to experts from across library specialties as they describe their latest in-house innovations in fast-paced sessions (to which attendees are encouraged to bring their lunch). These sessions offer insights into the hottest trends and how librarians are stepping up to them.