PLA’s guide to film programming for public libraries

For Immediate Release
Thu, 06/19/2014


Rob Christopher

Marketing Coordinator

ALA Publishing

American Library Association


CHICAGO — Screening movies is a fun, engaging way to bring people of all ages into the library, and “Film Programming for Public Libraries,” published by ALA Editions, offers the tools to make movie programming a reality at any public library. Kati Irons, a public librarian who has overseen a county-wide movie program, offers a complete guide to creating, mounting, running and evaluating a successful program. This all-in-one resource from the Public Library Association (PLA) includes:

  • guidance on developing movie programming at the library as a component of community outreach, with tips for making the case to stakeholders;
  • ideas for developing program themes and selecting the best titles for a movie series, plus several resource lists;
  • a succinct primer on the legal issues involved with showing movies at the library, and a breakdown of the different kinds of licensing agreements;
  • a chapter discussing equipment and technology needs;
  • advice for effectively marketing film programming.

Irons is currently the audiovisual collection development librarian for the Pierce County Library System, Tacoma, Wash. She selects and maintains a 500,000-item audiovisual collection for the 18-branch system, which serves 560,000 people and manages an AV budget that has increased from $30,000 in 1991 to more than $700,000 in 2014. She works with in-staff and Friends groups to develop programming and educates staff on appropriate marketing and licensing for film programs. She has presented on libraries and film programming at ALA in 2011 and at WLA conferences in 2011 and 2012.

The Public Library Association (PLA) is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services. ALA Editions publishes resources used worldwide by tens of thousands of library and information professionals to improve programs, build on best practices, develop leadership, and for personal professional development. ALA authors and developers are leaders in their fields, and their content is published in a growing range of print and electronic formats. ALA Store purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. Contact us at (800) 545-2433 ext. 5052 or