PR Forum: Stories Matter - 13 tips and one cautionary note for powerful narratives that drive social impact

For Immediate Release
Tue, 04/01/2014


Megan McFarlane

Campaign Coordinator

Campaign for America's Libraries

CHICAGO – Who sets the narrative and how they set it impacts who cares about an issue, what they hear and what they are willing to do. Communicators will receive insights and tips from Eric Friedenwald-Fishman, creative director/founder of Metropolitan Group,  who will speak at the 2014 PR Forum, at 8:30 -10 a.m., Sunday, June 29 at the American Library Association’s Annual Conference in Las Vegas.

Friedenwald-Fishman specializes in integrating strategy and creativity to advance social impact through branding, public will building and social marketing campaigns. He is the co-author of “Marketing That Matters: 10 Practices to Profit Your Business and Change the World.” 

The Metropolitan Group recently won a prestigious Public Relations Society of America Silver Anvil Award for its efforts in multicultural communications.

The Metropolitan Group is a full-service strategic communication and resource development firm that works exclusively with social purpose organizations including non-profits, foundations, public agencies and socially responsible businesses. Metropolitan Group specializes in work with public health, environmental, cultural, community economic development organizations and socially responsible businesses, and has offices in Portland, Oregon, Washington, D.C., Chicago and San Francisco.

The annual PR Forum,  one of the most anticipated programs about library public relations and marketing at the ALA Annual Conference, is coordinated by the ALA Public Awareness Committee.