LLAMA webinar shows the hows and whys of website data collection

For Immediate Release
Mon, 04/14/2014

Contact:

Fred Reuland
Program Officer
Library Leadership and Management Association (LLAMA)
312-29-5032
freuland@ala.org

CHICAGO The Library Leadership and Management Association (LLAMA) will present “Methods for digging deeper: examining Web services through the lens of data-based decision making,” from 1:30 - 3 p.m. (Central time) on Wednesday, May 28.

This webinar will discuss why it's important to collect data about your website and services and how this data can create a foundation for assessment and improvement initiatives. Specific tools to be demonstrated will include Google Analytics and Loop11.

By the end of this webinar participants will:

  • understand specific principles and tools for Web-based use testing;
  • learn methods for conducting website testing online;
  • have a greater awareness of the role and usefulness of Web analytics and the data it provides;
  • understand how to apply Web analytics data to discern success with website interactions.

Presenter:  Rebekah Kilzer, director, Clark Memorial Library, Shawnee State University, Portsmouth, Ohio

Target audiences:  library managers and administrators, Web/Online services librarians, assessment librarians and anyone interested in assessment.

Fees:
LLAMA member: $49
Non-LLAMA member $59
LLAMA group rate (5 or more people at one site) $199
Non-LLAMA group rate (5 or more people at one site) $239

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.

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