Celebrate National Library Week with new promotions and tools

For Immediate Release
Tue, 03/25/2014

Contact:

Megan McFarlane
Campaign Coordinator
Campaign for America's Libraries
mmcfarlane@ala.org

CHICAGO — Looking for ways to promote National Library Week (April 13-19, 2014)? The American Library Association’s Campaign for America’s Libraries has a variety of tools and promotional ideas to help you promote the theme of Lives change @ your library. Tools are available at ala.org/NLW.

Leading up to and throughout National Library Week, the Campaign is hosting several social media promotions.

Librarians can encourage local celebrities, library staff and library supporters to snap a selfie with the Lives change @ your library word balloon and share their story of how the library has changed their life. Photos can then be uploaded to Flickr to the Lives change @ your library group, or tweeted or posted to Facebook using the hashtags #liveschange and #nlw14. Librarians can download the Lives change @ your library word balloon from the National Library Week website.

Camera shy supporters can are also encouraged to tweet their change using the hashtags #liveschange and #nlw14. Library supporters that need more than 140 characters can submit their stories the You belong @ your library story collection database.

All participants will be entered into a grand-prize drawing for a Kindle Fire, so encourage your library lovers to start tweeting, snapping photos and sharing their stories today.

In addition to this year’s promotions, the Campaign also makes free downloadable tools available on the National Library Week website.

As the Honorary Chair of National Library Week 2014, Judy Blume,  author and intellectual freedom advocate, has lent her image for  print and digital public service announcements (PSAs).  Print PSAs are also available for free customization. Visit ala.org/NLW to learn more.

Additional promotional materials include a sample op-ed, proclamation, press release and scripts for use in radio ads. All incorporate the 2014 National Library Week theme, Lives change @ your library.

ALA Graphics products supporting National Library Week are also available, including a poster, bookmark and mini poster, as well as downloadable Web files and high resolution art files. All Graphics products can be purchased through the ALA Store.

National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation’s libraries and librarians and to promote library use.

The American Library Association’s Campaign for America’s Libraries (ala.org/@yourlibrary) is a public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe – participate. The Campaign is made possible by ALA’s Library Champions.