RUSA issues Request For Proposal for branding initiative

For Immediate Release
Tue, 02/25/2014


Marianne Braverman

Marketing and Programs Manager

Reference and User Services Association (RUSA)


CHICAGO — The Reference and User Services Association (RUSA) is soliciting proposals to oversee and implement the rebranding of RUSA, a division of the American Library Association (ALA) and the home of the exclusive Notable Books List, which ultimately serves as the basis for the selection of the Carnegie Awards (

The rebranding will position RUSA as the premier association in the reference and user services field and emphasize membership as a crucial asset to reference and user service professionals and their career development. Invaluable benefits of belonging to RUSA should be conveyed through logo, tag line, mission, vision and theme.

RUSA is seeking a marketing and communications expert (or otherwise qualified consultant) to spearhead the rebranding initiative. The successful contractor will create, strategize and implement an identity/branding (re)design.

For required collateral materials, further information on selection criteria and submittal requirements, assumptions and agreements, please visit must be directed to the RUSA Executive Director, Susan Hornung,, (312) 280-4395 by 3 p.m. CST, Monday, March 3, 2014.  Proposals must be received by 5 p.m. CST on Friday, March 14, 2014.

RUSA is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need. RUSA supports excellence in the delivery of general library services and materials, and the provision of reference and information services, collection development, readers’ advisory, and resource sharing for all ages, in every type of library. Please visit our website at