A guide to starting and managing a small business

For Immediate Release
Tue, 02/18/2014

Contact:

Rob Christopher
Marketing Coordinator
ALA Publishing
312-280-5052
rchristopher@ala.org

CHICAGO — A concise, practical guide to entrepreneurship written by a business expert with several decades of success to share, “Your Small Business Adventure,” by James W. Halloran, includes real-life examples, case studies, tips from small business owners and detailed advice from experts. This step-by-step, interactive guide gives entrepreneurs the tools to start and manage a small business. Provocative questions and exercises provide aspiring business owners with a better understanding of their personal strengths and weaknesses, helping them avoid the most common mistakes and get a leg up on the competition. The book analyzes whether entrepreneurial initiative is appropriate for a given person’s circumstances, talents and resources and explores how to build a personal entrepreneur profile, develop career objectives and make sound business decisions, informed by the real-life experiences of other entrepreneurs. The book is published by Huron Street Press, a trade publishing imprint of the American Library Association available through Independent Publishers Group as well as numerous traditional retail outlets in both print and e-book editions.

Halloran is also author of the best-selling book “The Entrepreneur’s Guide to Starting a Successful Business,” a Book-of-the-Month Club selection and one of the first books to introduce the concept of “entrepreneurship” into everyday vocabulary. Twenty-five years and eight books later, Halloran is still writing and encouraging entrepreneurs throughout the United States and the rest of the world. His books have been translated into several languages and he has taught and lectured at colleges and universities throughout the United States.

In line with ALA’s mission to enhance learning and ensure access to information for all, Huron Street Press, a publishing imprint of the American Library Association, harnesses the expertise of the Association and encourages library use among the public. Huron Street Press is administered through ALA Editions, which publishes resources used worldwide by tens of thousands of library and information professionals to improve programs, build on best practices, develop leadership, and for personal professional development. ALA authors and developers are leaders in their fields, and their content is published in a growing range of print and electronic formats. Contact ALA Editions at (800) 545-2433 ext. 5052 or editionsmarketing@ala.org.

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