CHICAGO - Eschewing mere theory in favor of real-world examples, “Marketing with Social Media: A LITA Guide,” published by ALA TechSource, offers to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this guide will save readers time and effort by providing basic information on the most popular and cutting-edge marketing technologies. With best practices for engaging library users across multiple platforms, editor Beth C. Thomsett-Scott and her contributors:
- draw from a range of experiences, with examples from different library types and sizes;
- include case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter and QR codes;
- offer tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability and using built-in analytics for evaluation;
- present numerous screen shots and illustrations;
- provide a resource list at the end of every chapter, allowing readers to dig deeper.
Thomsett-Scott is currently the engineering librarian at the University of North Texas Libraries. In her previous role as reference unit manager, she assisted with establishing the libraries’ Meebo service, as well as their chat and text messaging services. She has been with the UNT Libraries for 10 years; previously she held positions at the University of Guelph and University of Western Ontario Libraries. She has published in a variety of journals and presented conference sessions in the areas of website usability, mentoring and training reference staff and students and technology.
The Library and Information Technology Association (LITA), a division of ALA, educates, serves and reaches out to its members, other ALA members and divisions, and the entire library and information community through its publications, programs and other activities designed to promote, develop, and aid in the implementation of library and information technology.