LITA webinar: Setting a Course for Social Media Success

For Immediate Release
Tue, 08/06/2013

Contact:

Melissa Prentice
Programs and Marketing Specialist
Library and Information Technology Association (LITA)
800-545-2433 ext.4268
mprentice@ala.org

CHICAGO — LITA is offering a webinar All Aboard - The Party’s Starting! Setting a Course for Social Media Success, presented by Mary Anne Hansen, Doralyn Rossmann, Angela Tate, and Scott Young of Montana State University Library, from 10 a.m. - noon CDT on August 20, 2013.

Social media is more than a way to inform users; social media is a powerful way to build community online. Presenters will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, and Pinterest.  We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data, and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.

Participants will take home a template for creating a comprehensive plan for social media usage and assessment, with an emphasis on creating a meaningful voice and a compelling personality.

For registration and additional information, visit the course page.

Library and Information Technology Association (LITA) members are information technology professionals dedicated to educating, serving, and reaching out to the entire library and information community. LITA is a division of the American Library Association.

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