CHICAGO — Whether gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. In “Web Analytics Strategies for Information Professionals: A LITA Guide,” published by ALA TechSource, Tabatha Farney and Nina McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Providing clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements, their guide also includes:
- Eight examples of semi-custom and custom reporting;
- Four case studies showing project-specific applications;
- Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another.
Farney is the web services librarian for the Kraemer Family Library at the University of Colorado, Colorado Springs, where she actively explores and implements various Web analytics tools. She has presented sessions related to Web analytics at several national conferences and looks forward to continuing her research in website data analysis. She was named a 2011 ALA Emerging Leader.
McHale is assistant systems administrator at the Arapahoe Library District, which is located in metropolitan Denver. In addition to web analytics, her research interests include open-source web development, user experience design (UXD), Web accessibility (Section 508 and Web Content Accessibility Guidelines), knowledge management in libraries and emerging technologies in libraries. She has presented nationally on these and other topics and was named a 2012 Library Journal Mover & Shaker.
The Library and Information Technology Association (LITA), a division of ALA, educates, serves and reaches out to its members, other ALA members and divisions, and the entire library and information community through its publications, programs and other activities designed to promote, develop, and aid in the implementation of library and information technology.