A How-To-Do-It Manual for marketing libraries’ electronic resources

For Immediate Release
Mon, 03/25/2013


Jill Davis

Marketing Manager

ALA Editions

1-800-545-2433 ext. 5418


CHICAGO — It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians,” published by ALA Neal-Schuman, guides readers through every step of developing, implementing and evaluating plans to market e-resources in an approachable and user-friendly way. Marie R. Kennedy and Cheryl LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes:

  • Four complete programs from both public and academic libraries;
  • A step-by-step organization guide, with a variety of feedback and assessment forms that can be used as models;
  • Numerous examples of well-executed plans and outcomes.

Kennedy is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. She also writes the blog Organization Monkeyabout organization and librarianship.

LaGuardia is research librarian at Widener Library, Harvard University. Previously she worked in reference, research instruction, online services, collections, interlibrary loan and circulation at the University of California, Santa Barbara and at Union College in Schenectady, N.Y. She writes the E-Views blog and the electronic review column “E-Reviews” for Library Journal and in 1996 she was awarded RUSA’s Louis Shores/Oryx Press Award for reviewing. She has edited ProQuest’s Magazines for Libraries since 2000 and is on the editorial board of Reference Services Review. She has published a number of books, including “Becoming a Library Teacher,” “Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past,” and “Teaching the New Library.”

ALA Store purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. Founded in 1976 by Patricia Glass Schuman and John Vincent Neal, ALA Neal-Schuman, now an imprint of ALA Publishing, publishes professional books for librarians, archivists, and knowledge managers. Contact us at (800) 545-2433 ext. 5418 or editionsmarketing@ala.org.