Where Web 2.0 and Science 2.0 meet Pharma 3.0

CHICAGO — Science 2.0 uses the resources of Web 2.0 to communicate among scientists and with the general public. At the same time, technologies such as semantic search, cloud computing and mobile applications have already had an impact on the future relationships between drug makers and doctors, a development described by the term Pharma 3.0. “From Science 2.0 to Pharma 3.0: Semantic Search and Social Media in the Pharmaceutical Industry and STM Publishing,” published by Chandos Publishing and available through Neal-Schuman Publishers, examines these developments, discussing the best and worst of Web 2.0 in science communication and health.  Cutting-edge health experts Hervé Basset, David Stuart and Denise Silber present a global overview of success and failure in Science 2.0, illustrated with stories from the field and lessons learned, covering issues such as:

• The Web 2.0 revolution, its impact on science communication and the state of Science 2.0;
• How Pharma and Health have been impacted by such developments as the open access (OA) phenomena and other attempts to utilize digital in Pharma;
• The promise of Web 3.0 technologies like semantic search in biomedicine and enterprise platforms;
• What the future holds for Pharma and Scientific, Technical and Medical (STM) publishing.

Basset is librarian at a large pharmaceutical company as well as an independent consultant and the owner of Science Intelligence and InfoPros. He regularly gives courses to information professionals and speaks at conferences. His current interests include monitoring technologies and the application of Web 2.0 and social media to science business.

Stuart is a research associate at King's College London and an honorary research fellow at the University of Wolverhampton where he previously completed his PhD in webometrics. He regularly writes about social media, open science and the Web of data in both academic and professional journals.

Silber is a trans-Atlantic eHealth pioneer, based in Paris and founder of the BASIL strategies agency and its well-known Doctors 2.0 TM & You, an international healthcare social media conference. Her professional focus is the application of social media to the improvement of healthcare.

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