Social media in reference eCourse back by popular demand
For Immediate Release
ALA Online Resources (AOR)
(800) 545-2433 ext.5413
CHICAGO — By popular demand, ALA Editions announces a new session of its facilitated eCourse, Reference Through Social Media: Developing Standards, Guidelines, and Policies. Sarah Steiner will serve as instructor for a three-week facilitated eCourse starting on Oct. 29, 2012.
Too often chat, social media and text-based reference services operate without standards and policies. This eCourse will guide you in writing useful, concise, legally-sound standards and guidelines for providing reference through social media. Simply establishing basic greeting, closing and tone standards that reflect user expectations will significantly improve user satisfaction. With a solid foundation of best practices and practical advice on implementation and ongoing assessment, you and your colleagues will communicate with library users in a consistent and reliable way.
- Adapting Reference and User Services Association (RUSA) standards and your own library’s reference standards to create guidelines for using social media in reference service;
- Learning how to communicate in a human, approachable and professional manner via social media;
- Understanding key legal concepts that underlie virtual reference and social media policies;
- Ability to implement organizational practices that support high-level service.
Sarah Steiner is the social work and virtual services librarian at Georgia State University Library in Atlanta. For the past six years, she has been a leader in the library’s social media outreach, coordinating, assessing and regularly staffing the library’s chat and text-message reference service. She is cofounder of the Carterette Series Webinars, which highlight trends, innovation and best practices in Georgia libraries. As a 2011 Library Journal Mover & Shaker, Steiner was recognized for creating networking and professional development opportunities for librarians.
Registration for this ALA Editions facilitated eCourse, which begins on Feb. 6, can be purchased at the ALA Store. Participants in this course will need regular access to a computer with an internet connection for online message board participation, viewing online video, listening to streaming audio (MP3 files) and downloading and viewing PDF and PowerPoint files.
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