Getting the most out of information from social media tools

For Immediate Release
Wed, 08/01/2012


Jill Davis

Marketing Manager

ALA Editions

1-800-545-2433 ext. 5418

CHICAGO — A must-have for competitive and business researchers, librarians, information professionals, intelligence analysts, students and marketers, “Social Information: Gaining Competitive and Business Information Using Social Media Tools,” published by Chandos Publishing and available through Neal-Schuman Publishers,  explores how information available through traditional business and competitive resources can be complemented by information gained through social media tools. Outlining different categories of social tools, and their competitive and business applications, author Scott Brown provides many example searches with screenshots. The strategies and approaches for searching social media included in the book are adaptable to any tools currently available as well as those which may emerge.  Brown also discusses the possible future of social media tools.

Brown is owner of Social Information Group, an independent consulting and information practice focused on the effective use of social networking tools for finding and sharing information. He has worked with Fortune 500 companies, government and non-profit organizations and individuals to help them understand and effectively use these tools. He has more than 20 years' experience in public, academic and corporate libraries. Most recently, he was a senior information specialist with Sun Microsystems, providing strategic research services and competitive intelligence information for many groups across the company. He is a founding board member of the SLA CI Division and adjunct faculty at San Jose State University in California and University of Denver. He is a frequent speaker on the use and evolution of social networking tools and information work.

ALA Store purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. Founded in 1976 by Patricia Glass Schuman and John Vincent Neal, Neal-Schuman Publishers, now an imprint of ALA Publishing, publishes professional books for librarians, archivists, and knowledge managers. Contact us at (800) 545-2433 ext. 5418 or