Registration closes July 31 for the 2012-2013 WrestleMania® Reading Challenge

For Immediate Release
Fri, 07/20/2012

Contact:

Stephanie Kuenn
Stephanie Kuenn Web Services Manager
Young Adult Library Services Association (YALSA)
1-800-545-2433, ext. 2128
skuenn@ala.org

CHICAGO — Registration will end July 31 for the 2012-2013 WrestleMania Reading Challenge. Register your library at www.ala.org/wrestlemania for the ninth annual challenge, sponsored by WWE® and the Young Adult Library Services Association (YALSA), a division of the American Library Association.

To participate:

  1. Register your library or school: Librarians and educators must register by July 31, 2012. To register, complete this brief online form.
  2. Promote the contest to your teens: World Wrestling Entertainment (WWE) will send promotional posters to all registrants in September. Registrants can download completion certificates, pledge forms and other collateral from YALSA and WWE at www.ala.org/wrestlemania after registration closes.
  3. Help teens submit their entries: Tweens and teens will write a letter to their favorite WWE Superstar that convinces the Superstar to read the tween/teen's favorite book, and then submit it through an online form that will be made available at www.ala.org/wrestlemania between Oct. 1 and 31, 2012.

 To learn more about the WrestleMania Reading Challenge, please visit www.ala.org/wrestlemania.

About YALSA

For more than 50 years, YALSA has been the world leader in selecting books, videos and audiobooks for teens. For more information about YALSA or for lists of recommended reading, viewing and listening, go to www.ala.org/yalsa/booklists, or contact the YALSA office by phone, (800) 545-2433, ext. 4390, or e-mail, yalsa@ala.org.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and