ALTAFF to host ‘Geek Alert!’ at ALA Annual Conference

For Immediate Release
Tue, 05/29/2012


Jillian Kalonick

Marketing / Public Relations

United for Libraries (United)

800-545-2433 ext.2160

PHILADELPHIA —  The Association of Library Trustees, Advocates, Friends and Foundations (ALTAFF), a division of the American Library Association (ALA), will host “Geek Alert! Your Brain on Science and Technology”  from 10:30 a.m.-noon PDT on Sunday, June 24 at the Anaheim Convention Center, 202A during the 2012 ALA Annual Conference in Anaheim, Calif.

Science and technology are changing our lives in wonderful (and sometimes not so wonderful) ways. Join best-selling authors Lawrence Joseph, Sam Kean, Leonard Mlodinow, Jonathan D. Moreno and Paul Zak as they discuss their latest books. The program will be moderated by Barbara Hoffert, editor of Library Journal’s Prepub Alert. An author signing will follow. Some books will be given away and others will be sold at a generous discount.

Lawrence Joseph (“Solar Cataclysm,” HarperOne/HarperCollins, Sept. 2012) has authored a number of best-selling books on a wide variety of topics, most recently “Apocalypse 2012: An Investigation into Civilization’s End.” Joseph has written on international science, nature, politics and business for publications including The New York Times, Discover and Currently he blogs for the Huffington Post.

Sam Kean (“The Violinist’s Thumb,” Little, Brown & Co./Hachette, July 2012) is a writer in Washington, D.C. He is the author of the New York Times best-seller “The Disappearing Spoon, and his work has appeared in The New York Times Magazine, Mental Floss, Slate, the New York Post and New Scientist. In 2009 he was a runner-up for the National Association of Science Writers' Evert Clark/Seth Payne Award for best science writer under the age of 30 and he was a Middlebury Environmental Journalism fellow.

Leonard Mlodinow (“Subliminal: How Your Unconscious Mind Rules Your Behavior,” Pantheon/Random House, April 2012) received a PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute and now teaches at the California Institute of Technology. His previous books include three New York Times best-sellers: “War of the Worldviews(with Deepak Chopra), “The Grand Design (with Stephen Hawking) and “The Drunkard’s Walk (also a New York Times Notable Book). He also wrote for the television series "MacGyver" and "Star Trek: The Next Generation."

Jonathan D. Moreno (“Mind Wars: Brain Science and the Military in the 21st Century,” Bellevue Literary Press/Consortium, May 2012) has been a senior staff member for three presidential advisory commissions and has served on a number of Pentagon advisory committees. He is the author and editor of many seminal books, including “The Body Politic: The Battle Over Science in America,” a Kirkus Reviews Best Book of the Year. Called the “most interesting bioethicist of our time” by the American Journal of Bioethics in 2012, Moreno is currently the David and Lyn Silfen University Professor at the University of Pennsylvania and the editor-in-chief for the Center for American Progress’ online magazine, Science Progress.

Paul Zak (“The Moral Molecule: The Source of Love and Prosperity,” Dutton/Penguin, May 2012) is the founding director of the Center for Neuroeconomics Studies and professor of economics, psychology and management at Claremont Graduate University. Zak also serves as professor of neurology at Loma Linda University Medical Center. Professor Zak is credited with the first published use of the term “neuroeconomics” and has been a vanguard in this new discipline. His popular blog, The Moral Molecule, is featured on the Psychology Today website with a dedicated, active following.

Members of Friends of the Library groups, Boards of Trustees, and representatives from library Foundations can attend ALTAFF’s nonticketed programs for as little as $35. For more information about registering and ALTAFF events at the conference, visit

For general information about the ALA Annual Conference in Anaheim, Calif., June 21-26, 2012, visit Use the Conference Scheduler to plan your time, create your calendar, and find out about many other highlights as they’re added —speakers, events, networking opportunities, and more.

ALTAFF is a division of the American Library Association that supports citizens who govern, promote, advocate, and fundraise for libraries. ALTAFF brings together library Trustees, advocates, Friends, and Foundations into a partnership that creates a powerful force for libraries in the 21st century. As of Sept. 4, 2012, ALTAFF will be known as "United for Libraries." For more information or to join ALTAFF, visit, or contact Jillian Kalonick at (312) 280-2161 or