ALA President responds to new report on 'The Rise of E-Reading'
For Immediate Release
CHICAGO - The Pew Research Center’s Internet & American Life Project today released the first comprehensive examination of U.S. adult reading habits since e-books have come to prominence. Among its key findings are that 78 percent of adults read a book in the past year, and 14 percent of these readers borrowed their last book from our nation’s libraries. Additionally, one in five adults reported reading an e-book in the past year. American Library Association (ALA) President Molly Raphael responds to this vital new research.
“As the premier group dedicated to fostering lifelong learning, librarians will be among the most avid readers of this important report. Much of the report confirms trends to which we’ve been eyewitnesses: four times the number of people report reading e-books on a typical day now compared with only two years ago; and the number of people that own e-reader devices or tablets nearly doubled between mid-December 2011 and January 2012.
In Cobb County, Georgia, this trend is reflected in a 31 percent jump in e-book circulations between November and December 2011. At the Alameda Free Public Library in California, the number of e-book check-outs doubled from August 2011 to January 2012. And OverDrive, the largest distributor of e-books to libraries, reports that library patrons checked out 35 million digital titles in 2011, up from 15 million circulations in 2010. More than two-thirds (67.2 percent) of public libraries offer access to e-books, up 12 percent from two years ago. There’s more to be done here, though, to bring a broader range of e-content to library patrons, which is a focus of ALA’s Digital Content and Libraries Working Group.
The research also suggests that more formats (print, audio and electronic options) are a boon for power readers. The average reader of e-books has read more books in the past 12 months that those who read only in print. And 30 percent of those who read e-content (including long-form digital content such as e-books, news articles, magazines and journals) now spend more time reading, and this figure is even higher for people who own e-readers and tablets.
Of great concern, though, are findings that there is a significant gap in those who have read an e-book in the last year versus those who did not based on level of education and income (34 percent of those who read an e-book had some college education, compared to 19 percent of high school graduates or less education; and 38 percent of those with household incomes greater than $75,000 had read an e-book, compared with 20 percent of those with incomes less than $30,000), and that fewer people overall are reading books. The percentage of adults who said they had NOT read a book in the last year or did not answer the question is 22 percent – which is greater than the percentage of adults who read an e-book. This compares to past Gallup surveys about reading in which 17 percent of adults did not answer the question or reported not reading in the past year in 2005, or 12 percent who reported this was the case in 1978, when the first Gallup survey took place.
Another issue to watch is the availability of e-content. While a majority reports they find e-content in the format they want, 23 percent say the material they want is “only sometimes,” “hardly ever” or never available. This certainly demands more attention and research.
While it’s encouraging that some people are reading more, the nation cannot afford to continue losing readers. ALA and libraries are tackling this concern on several fronts, including:
- The Every Child Ready to Read Initiative, in which libraries teach parents and other caregivers how to support the early literacy development of their children;
- Teen Read Week, which encourages teens to simply Read for the Fun of It!;
- Raising awareness of the school librarian’s role in reading;
- Book clubs and community-wide reading programs;
- Supporting adult literacy; and even
- Developing new mobile applications and websites that connect readers to library content on the go, including Orange County’s (Fla.) Shake It! App and Scottsdale’s (Ariz.) Gimme Engine.
Clearly, we must use every tool at our disposal and every format or application in our possession to develop and sustain a nation of readers, thinkers, creators and innovators.
This research effort, underwritten by the Bill & Melinda Gates Foundation, is incredibly valuable for librarians and everyone who cares about the state of reading in this country. Strong reading motivation and abilities are critical to maintaining America’s competitive position in the global economy. As the digital revolution continues to unfold, authoritative data and research are necessary for effective decision making and formulating public policy. ALA commends the Pew Internet Project and the Gates Foundation on their leadership.
I look forward to spending more time with this report, as well as forthcoming Pew research that will look more closely at e-books in libraries and the evolving roles of libraries in their communities. ALA members and others can hear more about this work at the ALA Annual Conference, Sunday, June 24, in Anaheim, Calif.”