2012 ASCLA President’s Program features “Duct Tape Marketing” author John Jantsch

For Immediate Release
Tue, 04/17/2012

Contact:

Elizabeth Markel
Marketing and Programs Manager
RUSA/ASCLA
(312) 280-4398
lmarkel@ala.org

CHICAGO — John Jantsch, best-selling author of "Duct Tape Marketing" and "The Referral Engine", will speak at the President’s Program hosted by the Association of Specialized and Cooperative Library Agencies (ASCLA) at the upcoming ALA Annual Conference in Anaheim, Calif.

During this outstanding program, Jantsch will be taking his theories and applying them specifically to libraries for this special presentation. Don’t miss this opportunity to build a marketing strategy that will help your library realize its full marketing potential. In celebration of the release of his newly revised and updated version of “Duct Tape Marketing,” LibraryAware--NoveList’s new marketing software designed to help libraries easily create, deliver and measure their promotional campaigns - is providing copies of the book to the first 200 people to attend the program. Jantsch will sign books following the program.

“In today’s marketing-savvy world, everyone wants to know the one thing they can do or the magic pill they can take that will make their marketing efforts successful,” said ASCLA President Norma Blake, of the New Jersey State Library. “John gives sage and practical advice and tips for how to uncover what works.”

The ASCLA President’s Program is a part of ASCLA’s many program and event offerings at the ALA Annual Conference and will be held from 10:30 a.m. -noon on Sunday, June 24, 2012 in Ballroom B of the Anaheim Convention Center. Conference registration is required in order to participate in this event--you can register now at the ALA Annual Conference website. A complete list of ASCLA events at the Annual Conference is available on the ASCLA website.

Jantsch is currently involved in a number of marketing projects with Intuit, Microsoft, Sage Software, HP, AT&T and American Express. His very popular blog was chosen as a Forbes favorite for marketing and small business. His podcast, a top-ten marketing show on iTunes, was called a “must listen” by Fast Company. For more information, visit Jantsch’s website or the website for “Duct Tape Marketing”.

ASCLA, a division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Not an ASCLA member, but interested in forming new interest groups, receiving discounted registration rates on ASCLApreconferences and online courses, and other important membership benefits? Join, renew or add ASCLA to your ALA membership at www.ala.org/membership.