ASCLA preconferences tackle important topics for public libraries: marketing and development, special populations outreach services

For Immediate Release
Tue, 02/28/2012

Contact:

Elizabeth Markel

CHICAGO — The Association of Specialized and Cooperative Library Agencies (ASCLA) will host three half-day workshops in Anaheim covering library marketing and development, public library services to the visually and physically impaired and public library partnerships with jails and prisons.

These preconferences highlight a few of ASCLA’s areas of expertise and are an opportunity for other members of the library community to benefit from this knowledge and experience. This year’s topics are particularly relevant to public libraries, public librarians and library supporters, but all interested participants are welcome and can register for this event with or without registering for the 2012 ALA Annual Conference in Anaheim, Calif.

Conference registration information is available here at the ALA Annual Conference website, www.alaannual.org. ASCLA will also offer a multitude of programs, interest group meetings and a lively networking event and awards celebration in Anaheim—learn more at the ASCLA website.

This year’s ASCLA Annual Conference workshops are:

"The Outspoken Library: A Gateway for Public Libraries to Services for the Visually and Physically Impaired"
Friday, June 22, 1 - 4 p.m.
Looking for inventive ideas for promoting library services? The New Jersey State Library developed "The Outspoken Library" to promote free online services that are available for print-disabled people. This program allows library customers to access services administered through the State Library's Talking Book & Braille Center (TBBC), including audio newspapers (TBBC's Audiovision and NFB's Newsline) and the Library of Congress's Braille and Audio Reading Download service. Find out how to establish and market these valuable resources. Who should attend: Libraries whose customers and communities include individuals who qualify for services from the National Library Service for the Blind and Physically Handicapped, including public libraries, school libraries, academic libraries and NLS regional and subregional libraries.

Registration Rates:
Jan. 3 through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.

Register online now.

Speakers: Adam Szczepaniak, associate state librarian and director, New Jersey State Library Talking Book and Braille Center; Elizabeth Burns, youth services consultant for the New Jersey State Library Talking Book & Braille Center; Mary Romance, director, East Orange Public Library

 

"The Nuts & Bolts of Building a Public Library/Jail/Prison Partnership"
Friday, June 22, 8 a.m. - noon
Hear from speakers who have successfully built public library/correctional setting partnerships and learn how to build these kinds of relationships step by step. Public librarians and correctional librarians interested in creating literacy and reading program partnerships for youth in detention centers and adults in jails or prisons will not want to miss this half-day workshop that will cover such difficult issues of collection development, security and staff interactions. Who should attend: Public librarians and correctional librarians interested on creating literacy and reading program partnerships for youth and adults in jails or prisons.

Registration Rates:
Jan. 3 through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.

Register online now.

Speakers: Kathleen Houlihan, youth outreach librarian, Austin Public Library, Second Change Books; Amy Cheney, Alameda County Library, Write to Read program Juvenile Hall Literacy

 

"A Marriage Made in Heaven:  Combining Marketing and Development to Ensure the Future of Your Library"
Friday, June 22, 8 a.m. - noon
Has your library stalled in its attempt to develop a fundraising strategy? Are you trying to raise the awareness of the value your library offers your community? It may be time to start a library champion campaign. Two years ago, the New Jersey State Library launched a public awareness campaign designed to attract famous athletes and authors to serve as Library Champions and, with the help of marketing and development teams, leveraged those champions into an effective fund raising vehicle. Workshop participants will learn 1) how to recruit celebrity champions and local heroes to promote your library; 2) how to leverage library champions, build a donor database and raise big money for your library; 3) how to build a donor development strategy for everyone in your library; and 4) the essential publications your library must produce to secure funders. Who should attend: Public and special library directors, development staff, public relations staff, foundation members, trustees

Registration Rates:
Through May 13: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
May 14 through June 15: ASCLA members, $129; ALA members, $149; non-members, $169; Student and Retired ALA members, $109.

Register online now.

Speakers: Nancy Dowd and Erin MacCord

ASCLA, a division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and multi-type cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Not an ASCLA member, but interested in forming new interest groups, receiving discounted registration rates on ASCLA preconferences and online courses, and other important membership benefits? Join, renew or add ASCLA to your ALA membership at www.ala.org/membership.