National Library Week promotion at ALA Midwinter Meeting

For Immediate Release
Tue, 01/17/2012

Contact:

Megan McFarlane

CHICAGO – Visit the Campaign for America’s Libraries' exhibit space at this year’s Midwinter Meeting and submit your programming ideas for National Library Week. You could win a set of National Library Week themed promotional materials.

Programming ideas will be featured on the National Library Week website as a useful tool for other librarians looking for creative ways to use the National Library Week theme, You belong @ your library. Each idea will list the name of the librarian that submitted it and their library.

Librarians can stop by the Campaign for America's Libraries' exhibit space,  in Lobby A outside of the exhibit hall, to submit their ideas. Hours for the exhibit space are 8 a.m. - 5 p.m., Friday, Jan. 20, 7:30 a.m. – 5 p.m. Saturday, Jan. 21 and Sunday, Jan. 22, and 7:30 a.m. – 3 p.m. Monday, Jan. 23.

Librarians who are unable to attend the conference can also participate by visiting tinyurl.com/nlwpromo and submitting their ideas.

Librarians looking to promote National Library Week 2012 are encouraged to visit the National Library Week website at www.ala.org/nlw . Public service announcements (PSAs) featuring author, TV host and Honorary Chair of National Library Week, Brad Meltzer, are available for download.

As Honorary Chair, Meltzer appears in print and digital PSAs promoting National Library Week. The PSAs, developed by the American Library Association’s Campaign for America’s Libraries, will be placed in magazines and online throughout the spring. ALA also offers free customization of the PSA for libraries.

Additional promotional materials include a sample op-ed, proclamation, press release and scripts for use in radio ads.  All incorporate the 2012 National Library Week theme, You belong @ your library. Tools are available at www.ala.org/nlw.

ALA Graphics products supporting National Library Week are also available, including a poster, bookmark and mini poster, as well as downloadable Web files and high resolution art files. All Graphics products can be purchased through the ALA Store.

National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation’s libraries and librarians and to promote library use.

The Campaign for America’s Libraries (www.ala.org/@yourlibrary) is ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible by ALA’s Library Champions.