Innovative topics relevant to public, special librarians are focus of 2012 ASCLA preconferences

For Immediate Release
Tue, 12/20/2011

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CHICAGO - Registration for three half-day preconferences covering mission-critical library topics--library services for the print-disabled, public library partnerships with correctional facilities and successful library marketing and development strategies, all hosted by the Association of Specialized and Cooperative Library Agencies (ASCLA) -- will open on Jan. 3, 2012, along with 2012 ALA Annual Conference registration.

These workshops are open to all interested participants and are brought to you by ASCLA, the same division of ALA that has offered outstanding in-person learning opportunities such as the “Assembling a Consulting Toolkit” workshop offered at previous Annual Conferences. The topics featured at these events are relevant to public, school and special libraries, library directors, development staff and trustees and libraries interested in not only surviving, but thriving in the coming years.

Conference registration is not required in order to attend these events. More general conference information is available at www.alaannual.org, and information about ASCLA’s activities at the Annual Conference in Anaheim is available at ASCLA’s website.

Here’s an overview of the workshops:

  • The Outspoken Library: A Gateway for Public Libraries to Services for the Visually and Physically Impaired
    Friday, June 22, 1 - 4 p.m.
    Looking for inventive ideas for promoting library services? The New Jersey State Library developed "The Outspoken Library" to promote free online services that are available for print-disabled people such as audio newspapers (TBBC's Audiovision and NFB's Newsline) and the Library of Congress's Braille and Audio Reading Download service. This event is designed for libraries whose customers and communities include individuals who qualify for services from the National Library Service for the Blind and Physically Handicapped, including public libraries, school libraries, academic libraries and NLS regional and subregional libraries. Speakers include Adam Szczepaniak, associate state librarian and director, New Jersey State Library Talking Book and Braille Center; Elizabeth Burns, youth services consultant for the New Jersey State Library Talking Book & Braille Center; and Mary Romance, director, East Orange Public Library.
    Registration beginning Jan. 3: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
  • The Nuts & Bolts of Building a Public Library/Jail/Prison Partnership
    Friday, June 22, 8 a.m.- noon
    Hear from speakers Kathleen Houlihan, youth outreach librarian, Austin Public Library, Second Change Books, and Amy Cheney, Alameda County Library, Write to Read program Juvenile Hall Literacy, who have successfully built public library/correctional setting partnerships, and learn how to build these kinds of relationships step by step. Public librarians and correctional librarians interested in creating literacy and reading program partnerships for youth in detention centers and adults in jails or prisons will not want to miss this half-day workshop that will cover such difficult issues of collection development, security and staff interactions.
    Registration beginning Jan. 3: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.
  • A Marriage Made in Heaven:  Combining Marketing and Development to Ensure the Future of Your Library
    Friday, June 22, 8 a.m. - noon
    Attention library directors, development and public relations staff and library trustees! Has your library stalled in its attempt to develop a fundraising strategy?  Are you trying to raise the awareness of the value your library offers your community?  It may be time to start a library champion campaign, and here’s an opportunity to learn from the success of the New Jersey State Library’s campaign. Workshop participants will learn 1) how to recruit celebrity champions and local heroes to promote your library; 2) how to leverage library champions, build a donor database and raise big money for your library; 3) how to build a donor development strategy for everyone in your library; and 4) the essential publications your library must produce to secure funders. Nancy Dowd and Erin MacCord will present.
    Registration beginning Jan. 3: ASCLA members, $109; ALA members, $129; non-members, $149; Student and Retired ALA members, $99.


ASCLA, a division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and multi-type cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Not an ASCLA member, but interested in discounted registration rates on conference, ASCLApreconference and other ASCLA events? Join, renew or add ASCLA to your ALA membership at www.ala.org/membership.