American Library Association joins national Go4Life® campaign - new public-private initiative encourages exercise, physical activity for older adults

For Immediate Release
Wed, 10/19/2011


CHICAGO - The American Library Association (ALA) announced today that it is joining the National Institute on Aging (NIA) at the National Institutes of Health (NIH) in Go4Life,a new national exercise and physical activity campaign for people age 50+. The goal of Go4Life is to provide resources to older adults that they can use to incorporate exercise and physical activity into their everyday lives. This federal campaign is based on research showing that exercise and physical activity can help people stay healthy and independent and prevent some of the chronic conditions associated with aging.

“ALA is very excited about the Go4Life campaign and proud to join the NIA on their national initiative,” said ALA Executive Director Keith Michael Fiels. “Hundreds of local libraries across the country already offer free exercise classes and information on leading healthy lives for people age 50+. Together, with the range of information available through the Institute of Museum and Library Services, U.S. National Library of Medicine, Medical Library Association and all of the private and public organizations involved in this effort, we can bring this important message and outstanding Go4Life resources to the communities that libraries serve.”

ALA will participate in Go4Life by offering Go4Life resources such as free guides and DVDs to attendees at the ALA Midwinter Meeting in Dallas and the ALA Annual Conference in Anaheim. 

“You’re never too old to exercise,” said Richard J. Hodes, M.D., director of the NIA. “Go4Life is based on a number of studies demonstrating the benefits of exercise and physical activity for older people, including those with chronic health conditions. This new campaign reaches out to older people who traditionally have not embraced exercise and shows them how to start exercising safely and keep going.”

The center of Go4Life is an interactive website——which provides information for individuals, families and friends, organizations and health care professionals. It features exercises, success stories and free materials to motivate the growing numbers of older people to start exercising - and keep exercising - to improve their health and achieve a better quality of life.

Participating organizations will incorporate Go4Life into their own health and wellness activities, disseminating campaign Web links and materials to their members, employees or customers. Many partners also will directly sponsor events or activities aimed at engaging older adults in exercise and physical activity at the community level as the campaign moves forward.

View the list of public and private organizations participating in Go4Life.

More information about Go4Life is available at

About the American Library Association:The ALA is oldest and largest library association in the world, with more than 61,000 members. Its mission is to promote the highest quality library and information services and public access to information.

About the National Institute on Aging:The NIA leads the federal government effort conducting and supporting research on aging and the health and well-being of older people. The Institute’s broad scientific program seeks to understand the nature of aging and to extend the healthy, active years of life. For more information on research, aging, and health, go to

About the National Institutes of Health (NIH): NIH, the nation's medical research agency, includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services. NIH is the primary federal agency conducting and supporting basic, clinical, and translational medical research, and is investigating the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its programs, visit

Go4Lifeis a registered trademark of the U.S. Department of Health and Human Services.