North Carolina celebrates Library Card Sign-up Month with indie musician Beaux Foy

For Immediate Release
Tue, 09/13/2011

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Megan McFarlane

CHICAGO – This month, the State Library of North Carolina reminds residents not only that a library card is the smartest card but that having one totally rocks.

The state library kicked off its sixth annual Library Card sign-up Month campaign this month, featuring Beaux Foy from the North Carolina-based band Airiel Down.  Foy donated his time and image to a print public service announcement (PSA) and a promotional video filmed at the West Regional Library in Wake County, N.C.

“Visiting your library is a way to kick-start the imagination, find inspiration and create expression,” says Foy in his video. “The library is a place for the young and young at heart, a place to exercise our minds and stay mentally fit.”

Foy also helped kick off the campaign with a visit to the McGirt Horton Library Branch of the Greensboro Public Library, where he spoke about the importance of libraries and having a library card and area teens performed their poetry. After the event Foy and the teens signed autographs and meet with attendees.

“Beaux Foy is an excellent spokesperson, passionate about his community and excited about sharing with his fellow North Carolinians information about all the wonderful resources available at their libraries,” said North Carolina State Librarian Mary Boone.  “He feels strongly about the importance of reading and will appeal in particular to the tween and teen demographics.”

The state library plans to continue the campaign throughout the year and will host special events at libraries throughout the state, which include several school visits and a special Library Card Sign-up Month promotion done in conjunction with the North Carolina Zoo.

Since 2006, the State Library of North Carolina has created an annual public awareness campaign featuring the American Library Association’s Smartest Card. Previous Library Card Sign-up Month spokespeople in North Carolina have included world-renowned saxophonist Branford Marsalis, actress Andie MacDowell, former Carolina Hurricanes co-captain Kevyn Adams, North Carolina Governor Bev Perdue and North Carolina poet laureate Cathy Smith Bowers.

Library Card Sign-up Month is a time when public and school libraries across the country remind parents that a library card is the most important school supply of all. Library Card Sign-up Month is sponsored by the ALA’s Campaign for America’s Libraries.

Libraries looking for materials to help promote Library Card Sign-up Month locally can download a print PSA featuring Baseball Hall of Famer and Library Card Sign-up Month Honorary Chair Cal Ripken, Jr.  ALA will customize the print PSA at no charge with a library’s logo.  For information and to download PSAs visit www.ala.org/librarycardsignup.

Other promotional materials, including logos in English and Spanish, a sample press release, letter to the editor, proclamation and audio PSAs are also available on the ALA website.

In addition, the atyourlibrary.org website is looking for photos of library users with the “smartest card” – a library card.  Upload photos from your library to your Flickr account, join the “Show Us Your Library Card” group and add your photos to the group pool. Photos will be shown on the atyourlibrary.org home page throughout the month of September.  Librarians can also send photos to atyourlibrary@ala.org

The Campaign for America’s Libraries (www.ala.org/@yourlibrary) is ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible by ALA’s Library Champions, corporations and foundations.