NBA star Dwyane Wade named Honorary Chair of Library Card Sign-up Month

For Immediate Release
Tue, 05/25/2010

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New print public service announcement available

CHICAGO – This September, Olympic gold medalist and 2008-2009 NBA top scoring player Dwyane Wade wants Americans to know that a library card is the “smartest card” in every wallet.

As Honorary Chair of Library Card Sign-up Month, Wade has donated his time and image to the creation of a print public service announcement (PSA). ALA will place the PSA in magazines during the month of September. Librarians can download the PSA at www.ala.org/librarycardsignup.

During Library Card Sign-up Month 2009, Wade donated $25,000 through his Wade’s World Foundation to help save the struggling William Leonard Public Library in Robbins, Ill.

In these tough economic times libraries are on the forefront of providing their communities with cost-effective tools that many Americans need to succeed.

In addition to the PSA Library Card Sign-up sample media tools are now available to remind the public of all the resources available for free with a library card. Tools include a sample press release, newsletter article, proclamation and public service announcement

To download free promotional materials visit www.ala.org/librarycardsignup.

Library Card Sign-up Month was launched in 1987. Library Card Sign-up Month is a time to remind parents that a library card is the most important school supply of all. Since then, thousands of public and school libraries join each fall in a national effort to ensure every child signs up for their own library card.

The Campaign for America’s is Libraries is the ALA’s public awareness campaign that promotes the value of libraries and librarians.  Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions

The “Smartest Card” was created by the Public Library Association (PLA), a division of ALA, in cooperation with the Campaign for America’s Libraries, to promote the library card as the most important card in every wallet.