PR Forum slides are now available

For Immediate Release
Tue, 07/06/2010


Megan McFarlane

CHICAGO – Unable to attend this year’s PR Forum with Stephen Abram? Librarians interested in learning more about how to market and promote their libraries using new technologies can access Abram’s presentation, given at this year's American Library Association (ALA) Annual Conference in Washington, D.C.

Abram discussed his ideas on the role of social networking in library marketing and communications. He also talked about the new skills and competencies that library PR practitioners need. During his presentation, Abram provided librarians with an update on his 2007 PR Forum presentation, along with new ideas on how libraries can stay competitive in a Google world.
Abram’s PowerPoint presentation is available on Slideshare.
Abram is a leading library conference keynote speaker and vice president of strategic partnerships and markets for Gale Cengage. Abram previously presented at the PR Forum before a group of 350 people at the 2007 ALA Annual Conference in Washington, D.C.
The annual PR Forum, one of the most anticipated programs for library public relations and marketing professionals at the ALA Annual Conference, is coordinated by the PR Assembly, Sonia A. Alcantara-Antoine, chair.  The PR Assembly is a subcommittee of the ALA Public Awareness Committee.
The Campaign for America's Libraries is ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations.