Contact: Megan McFarlane
Campaign for America’s Libraries
ALA Public Information Office
For Immediate Release
May 4, 2010
Next practice in communication @ your library®
CHICAGO – During the American Library Association’s (ALA) PR Forum in 2007, Stephen Abram asked if new media and Library 2.0 technologies were the “sizzle or the steak.” Three years later, Abram returns to the PR Forum to discuss where Library 2.0 will take public relations next.
This year’s PR Forum will feature a discussion of Abram’s ideas on the role of social networking in library marketing and communications and on new skills and competencies that library PR folks need. Librarians who will be attending the ALA Annual Conference in Washington, D.C. are encouraged to attend the PR Forum from 8-10 a.m., Sunday, June 27, at the Washington Convention Center - room 146B.
The program will also include recognition of the Poudre River Public Library System of Fort Collins, Colo., winner of the 2010 Scholastic Library Publishing National Library Week Grant.
Abram is a leading library conference keynote speaker and vice president of strategic partnerships and markets for Gale Cengage. Abram previously presented at the PR Forum before a group of 350 people at the 2007 ALA Annual Conference in Washington, D.C.
The annual PR Forum, one of the most anticipated programs for library public relations and marketing professionals at the ALA Annual Conference, is coordinated by the PR Assembly, Sonia A. Alcantara-Antoine, chair. The PR Assembly is a subcommittee of the ALA Public Awareness Committee.
The Campaign for America's Libraries, ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations.