South Africa scores @ your library

Contact: Megan McFarlane
Campaign Coordinator
Campaign for America’s Libraries
ALA Public Information Office
312-280-2148
mmcfarlane@ala.org

For Immediate Release
March 16, 2010

New campaign for South Africa Library Week 2010

CHICAGO – The @ your library brand travels well. In South Africa, the Library and Information Association of South Africa (LIASA) is using the brand to promote South Africa Library Week (March 15-20).

This year’s South Africa Library Week theme, Score @ your library, was inspired by the upcoming FIFA 2010 Soccer World Cup.

Three posters have been created to help promote South Africa Library Week. Posters geared toward adults will feature the slogans Read the game, score @ your library, and Eat, breath, read soccer @ your library. A poster aimed at children will also feature the Read the game slogan.

In addition to the posters, LIASA has created bookmarks, reusable bags and balloons featuring the slogan Score @ your library. Free promotional materials are made available through the Provincial Library Service to libraries affiliated with the Western Cape Provincial Library Service. Materials are available in three of South Africa’s 11 national languages.

Since joining the Campaign for the World’s Libraries in 2007, South Africa has promoted South Africa Library Week with themes like From local, to global @ your library (2008), and the dual campaigns Race for knowledge @ your library and The race for knowledge continues…@ your library (2009).

The Campaign for the World’s Libraries was developed by the American Library Association (ALA) and the International Federation of Library Associations and Institutions (IFLA) and is designed to showcase the unique and vital roles played by public, school, academic and special libraries worldwide.

Since 2001, 36 countries have joined the campaign, and the @ your library brand has been translated into each countries language. The @ your library brand is currently available in 31 languages. The logos are available for download in each of the partner countries’ flag colors.

The Campaign for the World’s Libraries is a partner in the Campaign for America’s Libraries ( www.ala.org/@yourlibrary), ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations.