“The Lightning Thief”: From book to bookmark to big screen
Contact: Katharine Fronk
ALA Graphics Coordinator
For Immediate Release
January 26, 2010
CHICAGO—Mythology comes to life in the Percy Jackson Poster and Bookmark, new from ALA Graphics. Featuring exclusive artwork by illustrator John Rocco, the poster and bookmark portray a cityscape constructed of tomes towering before Percy, the young protagonist from Rick Riordan’s “The Lightning Thief”. In this first book from the "Percy Jackson & the Olympians" series, Percy discovers he is the son of the Greek god Poseidon. Once the boy realizes his power as a demigod—half human, half immortal—he embarks on a quest to recover Zeus’ stolen lightning bolt and bring peace to a warring Mt. Olympus.
Not only highly entertaining, the “Percy Jackson & the Olympians” series is an engaging springboard for teaching mythology in classrooms. A Feb. 12 movie release of “The Lightning Thief” will undoubtedly garner more interest in mythology for young readers, as will Riordan’s newest series, “The Kane Chronicles,” available in May.
ALA Graphics supports the ALA mission through the creation and distribution of quality products promoting libraries, literacy, lifelong learning and reading. ALA Graphics develops products based on customer need, including products that support the key action areas of the Association: diversity, education and continued learning, equity of access, intellectual freedom and 21st-century literacy.