Poudre River Public Library District wins 2010 Scholastic Library Publishing National Library Week Grant

Contact: Megan McFarlane
Campaign Coordinator
Campaign for America’s Libraries
ALA Public Information Office
312-280-2148
mmcfarlane@ala.org

NEWS
For Immediate Release
February 2, 2010

Public awareness campaign showcases Communities thrive @ your library® theme

CHICAGO- The Poudre River Public Library District of Fort Collins, Colo., is the winner of the 2010 Scholastic Library Publishing National Library Week Grant.

The $3,000 grant, sponsored by Scholastic Library Publishing and administered by the American Library Association’s (ALA) Public Awareness Committee, is awarded annually for the best public awareness campaign in support of National Library Week (April 11-17, 2010).This year, libraries were asked to develop a proposal using the 2010 National Library Week theme, Communities thrive @ your library.

As the winner, the Poudre River Public Library District will connect Communities thrive @ your library with the concept of the library as the “original renewable resource.” The theme will be promoted through a series of programs and activities centered on the concept of renewable resources. It will also demonstrate how the library and its community can work together to thrive and become more sustainable.

To accomplish this goal, the library will partner with the Friends of the Library and a local Girl Scout troop to organize a children’s book swap. Additionally, the library will host a “green” day for new parents where they can learn about things from using cloth diapers to toys made from recycled plastic. Throughout the week, the library will also give away CFL light bulbs, magnets made out of recycled library cards and recycled book bags.

During the spring, the library will advertise its National Library Week programs in community newspapers, commercials on YouTube, social networking sites, the library’s Web site and in its new “green” annual report, which will be available as an interactive link on the library’s Web site.

Members of the 2010 National Library Week Subcommittee are: Lisa R. Rice (chair), Bowling Green (Ky.) Public Library; Elliot L. Appelbaum, Lexington (Ky.) Public Library; Gordon Baker, Clayton State University, Morrow, Ga.; Renee DiPilato, Alexandria (Va.) Public Library – Duncan Library; Susan Kowalski, Pine Grove Junior High School, East Syracuse, N.Y.; Bev Obert, Rolling Prairie Library System, Decatur, Ill.; Tony Tallent, Boulder (Colo.) Public Library; and Lisa Powell-Williams, Moline (Ill.) Public Library.

A copy of the winning proposal is available online at www.ala.org/nlwgrant.

The Campaign for America’s Libraries ( www.ala.org/@yourlibrary), ALA’s public awareness campaign, promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions.

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic Library Publishing, a division of Scholastic, creates a multitude of products, both in print and online, for the school and public library market under the imprints of Grolier®, Children's Press®, Franklin Watts®, and Grolier OnlineTM.