Play ball @ your library

Contact: Megan McFarlane
Campaign coordinator
Campaign for America’s Libraries
ALA Public Information Office
312-280-2148
mmcfarlane@ala.org

NEWS
For Immediate Release
April 5th, 2010

Trivia questions for season five of Step Up to the Plate now available

CHICAGO – Celebrate the Opening Day of the 2010 Baseball Season and Step Up to the Plate @ your library.

The launch of the fifth season of the American Library Association (ALA) and the National Baseball Hall of Fame and Museum’s Step Up to the Plate @ your library program coincides with the start of baseball season. The program teams up two American classics - baseball and libraries - to promote the importance of information literacy skills and increase awareness of the library as an essential information resource.

Step Up to the Plate features a baseball trivia contest. People of all ages are encouraged to visit their library and answer a series of trivia questions inspired our national pastime. The questions, developed by the library staff at the Hall of Fame, are based on exhibits at the museum in Cooperstown, NY. Trivia questions are now available to library users on the program's Web site.

One grand-prize winner will receive a trip to the Hall of Fame in October 2010.

Librarians are encouraged to register for free tools to help promote the program locally on the program Web site. Tools include program logos in both English and Spanish and a toolkit that includes sample press materials and programming ideas. Thousands of school and public librarians register for the program each year.

Librarians who bring in the most entries can win incentives for participation. The library that brings in the most entries will get a $100 bookstore gift certificate. The next three libraries will receive a $50 ALA Graphics gift certificate.

The National Baseball Hall of Fame and Museum is a Partner in The Campaign for America's Libraries, ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations.

Other Partners include Carnegie Corporation of New York, Disney Book Group, Dollar General, the Financial Industry Regulatory Authority (FINRA), the International Federation of Library Associations and Institutions (IFLA), Univision Radio and Verizon.