Hasbro exclusive sponsor for 2009 National Gaming Day @ your library

Contact: Lisa Coy
Development Coordinator
ALA Development Office
(312) 280-3259
development@ala.org

NEWS
For Immediate Release,
October 12, 2009

CHICAGO — The largest producer of board games in the world, Hasbro, will be the exclusive sponsor for the American Library Association’s (ALA) 2009 National Gaming Day @ your library to be held on Saturday, Nov. 14, 2009.

Through a generous donation from Hasbro, more than 16,700 public libraries in the U.S. will receive a box set of its highly popular card games Monopoly Deal, Scrabble Slam, and Pictureka!

“Hasbro is honored to sponsor 2009 National Gaming Day, an event that brings people together to play games and create memories,” said Matt Collins, vice president of marketing for Hasbro Games. “By donating our card games to each of America’s libraries, we hope to give more people the opportunity to be a part of the nationwide game play occasion.”

On National Gaming Day @ your library, hundreds of libraries across the country will join ALA and Hasbro for the annual nationwide celebration of the popularity, as well as the recreational and educational value of board, card and video games. More than 14,000 people of all ages came together to participate in gaming events at their library in 2008. Libraries are encouraged to register their participation at http://tinyurl.com/ngd2009.

“ALA is pleased that Hasbro has once again sponsored our National Gaming Day @ your library,” said ALA President Dr. Camila Alire. “New research shows that gaming and learning go hand-in-hand. Hasbro’s wonderful donation helps libraries offer recreational gaming activities that also build 21st century literacy skills. National Gaming Day @ your library is one more way that libraries help build a more literate America.”

To learn more about 2009 National Gaming Day @ your library, visit http://ngd.ala.org.