Phase Two of ALSC’s Kids! Campaign targets tweens

Contact: Laura Schulte-Cooper
ALSC Program Officer
312-280-2165
lschulte@ala.org

For Immediate Release
May 26, 2009

Phase two of the Association for Library Service to Children’s (ALSC) Kids! @ your library® public awareness campaign, which officially launches in July, focuses on tools to help librarians promote library services to kids in grades five through eight.

In preparation of the official July launch, the following free resources have been added to the campaign’s online tool kit: "Bud, Not Buddy" readers theater script, adapted from an excerpt of Christopher Paul Curtis’s award-winning book; and "The Library Card" readers theater script, adapted from an excerpt of Jerry Spinelli’s award-winning book. Other additions to the tool kit include a fresh, new navy blue and lime green version of the So Much to See/Do @ your library® artwork, which is also now available in Russian, Polish and French. The artwork is ideal for promotional flyers and library handouts.

All campaign resources are free and available for download at http://www.ala.org/kids.

The campaign’s phase two launch is the conference program, “A.R.T. and Your Library: How You Can Bring Them Together!” which is scheduled for 1:30 p.m. to 3 p.m. Sunday, July 12, in McCormick Place West, Room W-181. Renowned children’s authors Avi, Brian Selznick, Pam Muñoz Ryan, and Sarah Weeks will perform their readers theater magic to demonstrate how librarians can successfully present readers theater in the library. Librarian presenters will share what’s new in the campaign tool kit and how libraries are using these resources.

Phase one of the Kids! @ your library® Campaign was launched in 2006 and provides free resources to help local libraries reach out to children in grades K-4, their parents and caregivers. For more information about the Kids! @ your library® Campaign and to check out all the free tool kit materials available, visit www.ala.org/kids and click on the tool kit link.

ALSC is the world's largest organization dedicated to the support and enhancement of library service to children. With a network of more than 4,300 children's and youth librarians, literature experts, publishers and educational faculty, ALSC is committed to creating a better future for all children by creating better opportunities. To learn more about ALSC, visit its Web site at www.ala.org/alsc.