New resources to help libraries promote Woman's Day initiative

Contact: Megan McFarlane
Campaign Coordinator
312-280-2148
mmcfarlane@ala.org

NEWS
For Immediate Release
March 17, 2009          

 

(CHICAGO)- Woman’s Day magazine is once again partnering with the American Library Association’s Campaign for America’s Libraries, this time to promote the library as a key resource during tough economic times.

Libraries interested in promoting this initiative are encouraged to visit www.ala.org/womansday to download new promotional materials. New materials include a flyer and a new icon that libraries can use to link to the Woman’s Day Web site [link to www.womansday.com/ala] or ALA’s Web site for the public, ilovelibraries.org. [direct link: http://ilovelibraries.org/news/topstories/wdfinance.cfm]

Through May 18th, Woman’s Day is asking readers to write in and share their stories of how the resources at their library have helped through tough economic times. Up to four stories will be featured in its March 2010 issue.  Women ages 18 and up are encouraged to submit stories in 700 words or less to womansday@ala.org

This latest initiative continues an eight-year partnership between the magazine and ALA’s Campaign for America’s Libraries that has generated millions of dollars worth of editorial coverage for libraries.  Since 2002, Woman’s Day has asked its readers to write in about “how the library has changed my life,” “why I would want to be a librarian for a day” and “how I started my business at the library.”   

Woman’s Day magazine is a Partner in The Campaign for America’s Libraries ( www.ala.org/@yourlibrary), ALA’s public awareness campaign that promotes the value of libraries and librarians.  Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations which advocate the importance of the library in American society.

Other Partners include Carnegie Corporation of New York, Dollar General, the Financial Industry Regulatory Authority (FINRA), the International Federation of Library Associations and Institutions (IFLA), National Baseball Hall of Fame and Museum, Univision Radio and Verizon.