Promotional tools now available for new season of Step Up to the Plate @ your library®

Contact: Megan McFarlane
Campaign coordinator
312-280-2148
mmcfarlane@ala.org

NEWS                                                                                 
For Immediate Release                                                            
March 2, 2009

(CHICAGO) The American Library Association (ALA) and the National Baseball Hall of Fame and Museum have teamed up for Season Four of Step Up to the Plate @ your library®. This national program brings together two American classics – libraries and baseball – to promote information literacy and the library as an essential information resource. 

Librarians can now visit the program Web site to register for free promotional tools to help promote the program locally. Tools include program logos in both English and Spanish and a toolkit that includes sample press materials and programming ideas.  The first 100 libraries to register will receive a Jackie Robinson “History Lives” poster from ALA Graphics.

Beginning National Library Week (April 12-18, 2009), when the program launches to the public, people of all ages will be encouraged to use the print and electronic resources available at their library to answer a series of trivia questions designed for their age group (10 and under, 11-13, 14-17 and 18 and over) and inspired by the history and diversity of our national pastime. Questions will be available in both English and Spanish.  The program will run through September 1, 2009.
One grand-prize winner will receive a trip for two in October to the Hall of Fame’s World Series Gala event in Cooperstown, N.Y., including a behind-the-scenes tour of the library and archives. 

The National Baseball Hall of Fame and Museum is a partner in the Campaign for America’s Libraries ( www.ala.org/@yourlibrary), ALA’s public awareness campaign that promotes the value of libraries and librarians.  Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions,corporations and foundations who advocate the importance of the library in American society.

Other partners are Carnegie Corporation of New York, Dollar General, the Financial Industry Regulatory Authority (FINRA), the International Federation of Library Associations and Institutions (IFLA), Univision Radio, Verizon and Woman's Day magazine.

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