Contact: Megan Humphrey, Campaign Manager
American Library Association
For Immediate Release
April 14, 2009
CHICAGO - Just as thousands of libraries across the country are celebrating National Library Week, thousands of families are stepping up to learn about a library program at the National Baseball Hall of Fame’s Youth Baseball Week.
Season Four of the national Step Up to the Plate @ your library program officially kicks off today. The program teams up two American classics - baseball and libraries - to promote the importance of information literacy skills and increase awareness of the library as an essential information resource.
The Baseball Hall of Fame is featuring Step Up to the Plate as part of its Youth Baseball Week (April 13-19), celebrated each spring with daily activities for families during the region’s spring break. Between 2-3,000 attendees visit the Hall of Fame daily during the week.
Step Up to the Plate centers on a baseball trivia contest. People of all ages are encouraged to visit their library and answer a series of trivia questions inspired by this history and diversity of our national pastime. Trivia questions, developed by the library staff at the Hall of Fame, focus on multiculturalism in baseball and baseball around the world. Trivia questions are now available to library users on the program's Web site.
One grand-prize winner will receive a trip to the Hall of Fame in October 2009.
Librarians are encouraged to register for free tools to help promote the program locally on the program Web site. Tools include program logos in both English and Spanish and a toolkit that includes sample press materials and programming ideas. Thousands of school and public librarians register for the program each year.
Librarians who bring in the most entries can win incentives for participation. The library that brings in the most entries will get a $100 bookstore gift certificate. The next three libraries will receive a $50 ALA Graphics gift certificate.
The National Baseball Hall of Fame and Museum is a Partner in The Campaign for America's Libraries, ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations who advocate the importance of the library in American society.
Other Partners include Carnegie Corporation of New York, Dollar General, the Financial Industry Regulatory Authority (FINRA), the International Federation of Library Associations and Institutions (IFLA), Univision Radio and Verizon.