New PSAs starring Julie Andrews available for National Library Week

Contact: Megan Humphrey
Campaign Manager
(312) 280-4020
mhumphrey@ala.org

For Immediate Release,
February 5, 2008

New PSAs starring Julie Andrews available for National Library Week

CHICAGO - For libraries, promoting National Library Week is as easy as do-re-mi. The magic words are Julie Andrews.

The Academy Award-winning actress, this year's honorary National Library Week chair, stars in a series of public service announcements (PSAs) now available to libraries for download from the American Library Association (ALA). Just go to the National Library Week Web page at www.ala.org/pio/nlw.

The PSAs are ready for use in local print, radio and television ads. The print PSA can be used as is or fitted to your specifications at no charge. The television PSAs can be downloaded at no charge for use on a Web site, or libraries can order a broadcast-quality tape for a fee.

Each spot benefits from Andrews' proven appeal to children, as well as to adults who grew up watching her in such family classics as “Mary Poppins” and “The Sound of Music.”

Andrews' success has spanned stage, screen and televisions, earning her such honors as an Academy Award and a Golden Globe in 1964 for “Mary Poppins” and a Screen Actors Guild Life Achievement Award. Her career milestones have included the television version of “Cinderella,” the Broadway production of “My Fair Lady” and the motion picture musical “Victor/Victoria.”

Andrews published her first children's book, “Mandy,” in 1971. She and her daughter, Emma Walton Hamilton, have published a series of children's books, including “The Great American Mousical,” published in 2006 by HarperCollins, where she has launched her own imprint “The Julie Andrews Collection.”

Her latest book, “Home: A Memoir of My Early Years,” will be released by Hyperion in April. Andrews will deliver messages about libraries during her media interviews for the book.

In addition to the Andrews PSAs, the National Library Week Web site offers tools to help libraries promote National Library Week (April 13-19). Tools include a sample proclamation, press release, radio PSA scripts and letter-to-the-editor. All documents are available in both English and Spanish and can be customized for local use.

New ALA Graphics products support National Library Week as well. The posters, bookmarks and digital art files incorporate the National Library Week theme “Join the circle of knowledge @ your library,” which uses The Campaign for America's Libraries' “@ your library” brand.

For more information on the Campaign, ALA's public awareness campaign about the value of libraries and librarians, visit www.ala.org/@yourlibrary.