LLAMA webinar: Best practices for accessible and inclusive marketing

For Immediate Release
Tue, 03/05/2019


Fred Reuland

LLAMA Program Officer, Continuing Education

Library Leadership and Management Association

American Library Association



Outreach and marketing are vital for all types of libraries, but it can seem like an overwhelming challenge to ensure that promotional materials, online content and social media posts are inclusive and accessible to everyone. The Library Leadership and Management Association (LLAMA) will presentBeyond Ticking Off the Boxes: Best Practices for Accessible and Inclusive Marketing,” on Wednesday, March 13, at 1:30-3:00 p.m. CT.


This webinar will offer best practices and tools to ensure that your library’s marketing is accessible, inclusive and effective for all members of your community. It will review free accessibility tools for designing print and online marketing materials, as well as methods for a more inclusive approach to outreach. Participants will learn concrete steps to improve their existing marketing practices and will discover new methods. The content is relevant to all types of libraries that have marketing activities.


Participants will be able to:

- Understand best practices for building an inclusive approach to marketing.

- Explain how changes to their library’s marketing efforts will expand their reach and improve community-wide engagement.

- Learn how to use free online tools to test for accessibility and to improve inclusivity.

- Develop strategies for making their library’s marketing more inclusive and accessible.


This webinar addresses communication skills and marketing and advocacy, which are two of LLAMA's Foundational Leadership Competencies.


Who Should Attend: Anyone responsible for the management of day-to-day operations of library marketing


Our Presenter:  Carli Spina, Head of Research and Instructional Services, SUNY's Fashion Institute of Technology, New York, New York


Registration: LLAMA member $49; non-LLAMA member $59; LLAMA group rate (5 or more people at one site) $199; non-LLAMA group rate (5 or more people at one site) $239; student: $29


Register online: http://tinyurl.com/3zhtecm

To register with a purchase order or by mail contact tferren@ala.org.


Can’t attend the live event? No problem! If you register you will automatically receive a link to the recorded version for later viewing.


Tech Requirements: This webinar uses GoToWebinar software which may require a small download.


For questions about this webinar or other LLAMA programs, contact Fred Reuland at freuland@ala.org.


About the Library Leadership and Management Association

The Library Leadership and Management Association (LLAMA) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.