New workshop—Increase Your Circulation with Visual Merchandising: Bookstore Display Principles
For Immediate Release
ALA Publishing eLearning Solutions
CHICAGO—ALA Publishing eLearning Solutions announces an exciting new workshop, Increase Your Circulation with Visual Merchandising: Bookstore Display Principles with Allison Fiscus. This workshop will last 90 minutes and take place at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific on Wednesday, March 20, 2019.
Research shows that people visit physical spaces that make them feel comfortable, are easy to use, and provide some level of entertainment—and a well-merchandised library does all these things.
In this new workshop, library manager Allison Fiscus covers the science behind retail merchandising, why it works, and practical strategies for applying merchandising concepts to a public library environment. You’ll learn how to create a well-merchandized physical space that is enticing, entertaining, and welcoming.
This webinar helps solve many of the preliminary issues that libraries face when attempting to make this change. The strategies discussed in this webinar capitalize on the work that has already been done by retailers, such as Barnes and Noble, but adapts it to fit the specific situation public libraries are in. You’ll learn how to take a preliminary analysis of your library’s needs, what makes a display visually appealing vs. unappealing, how to unify signage across your space, and how to work within your budget and staffing needs.
This workshop is appropriate for all levels of library work, from page shelver to management and administration. The changes and strategies Fiscus suggests can be done on a small or large scale.
About the Instructor
Allison Fiscus is the manager of the Maumee Branch of the Toledo Lucas County Public Library system, where she has been employed for the last 14 years. In addition to her work as a public librarian, Allison was previously a Children’s Lead and Digital Lead at Barnes and Noble where she gained first-hand experience in the retail merchandising realm. She now seeks to apply her knowledge of visual merchandising strategy to the public library environment with the specific intent of increasing community knowledge of library collections and resources and improving circulation. Allison has presented on the topic widely within her own library system, at the 2016 Ohio Library Council Convention and Expo, and through webinars.
ALA Publishing eLearning Solutions Workshops offer a convenient, hands-on learning experience that will help you and your colleagues make the best decisions for your library. This workshop is licensed for use by staff or users of the purchasing institution or library organization.
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