ACRL releases The Library Outreach Casebook

For Immediate Release
Wed, 10/17/2018

Contact:

Erin Nevius

Content Strategist

ACRL

enevius@ala.org

CHICAGO – The Association of College and Research Libraries (ACRL) announces the publication of “The Library Outreach Casebook,” edited by Ryan L. Sittler and Terra J. Rogerson. This casebook is designed as a tool for librarians working in all types of libraries to start or further their current outreach efforts, and provides readers with many different approaches, formats, and solutions that lead to successful outreach.

Library outreach can be tough: There’s no standard definition of outreach among libraries, and what it consists of differs from institution to institution. Some libraries focus on marketing and advertising services, while others concentrate on relationship building with their constituents. Some focus on fun events to coax people into their facility.

The cases in "The Library Outreach Casebook" provide creative and reproducible formats, ideas, and inspirations, from engaging social media to hosting performances to creating exhibits. Expert chapter authors take you from the beginning steps—determining which tools and resources you need for your outreach efforts — all the way through implementation of a variety of outreach initiatives, and every step in-between.

Divided into three sections—Starting Strategies, Programing and Event Planning, and Outreach to Select Populations — "The Library Outreach Casebook" includes easily realized ideas and plans for content marketing, graphic design, games nights, student-curated exhibits, and more.  

“The Library Outreach Casebook” is available for purchase in print and as an ebook through the ALA Online Store; in print through Amazon.com; and by telephone order at (866) 746-7252 in the U.S. or (770) 442-8633 for international customers.

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The Association of College & Research Libraries (ACRL) is the higher education association for academic libraries and library workers. Representing more than 10,000 individuals and libraries, ACRL (a division of the American Library Association) develops programs, products, and services to help those working in academic and research libraries learn, innovate, and lead within the academic community. Founded in 1940, ACRL is committed to advancing learning and transforming scholarship. ACRL is on the web at acrl.org, Facebook at facebook.com/ala.acrl, and Twitter at @ala_acrl.