Library Card Sign-up Month artwork starring the Incredibles now available

For Immediate Release
Wed, 07/11/2018

Contact:

Heather Cho

Campaign Specialist

Communications and Marketing Office

312-280-4020

hcho@ala.org

CHICAGO – Library Card Sign-up Month artwork featuring Honorary Chairs the Incredibles is now available for download. The artwork includes print and digital Public Service Announcements (PSAs), social media graphics, customizable library cards and billboards. As Honorary Chairs, the Incredibles are using their superpowers to promote the value of a library card this September.

The PSAs and other artwork are free and can be downloaded at the Library Card Sign-up Month webpage. The webpage also includes media tools for libraries to help remind the public of all the resources available with a library card. Media tools include a press release, proclamation, tweets and radio PSA scripts.

Library professionals can also join the new Library Card Sign-up Month Community in ALA Connect to brainstorm ideas with colleagues and stay up-to-date with Library Card Sign-up Month news. ALA membership is not required: anyone can create an ALA Connect account and join the discussion free of charge. As an added bonus, everyone who joins will receive a free Library Card Sign-up Month social media graphic later this summer, plus be entered for a chance to win a Library Card Sign-up Month swag set from the ALA Store.

Posters, stickers and bookmarks starring the Incredibles are currently available for purchase through the ALA Store at alastore.ala.org.

“Incredibles 2” was released in theaters on June 15. Helen (voice of Holly Hunter) is in the spotlight, while Bob (voice of Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home when a new villain hatches a brilliant and dangerous plot that only the Incredibles can overcome together. This past May, the new picture book “Incredibles 2: Sweet Dreams: Jack-Jack” was released. It follows the youngest member of the Incredibles – Jack-Jack – as he makes mischief.

Library Card Sign-up Month is a time to bring attention to the supportive role libraries and librarians play in transforming lives and communities through education. Since 1987, Library Card Sign-up Month has been held each September to mark the beginning of the school year. During the month, the American Library Association and libraries join together in a national effort to ensure every child signs up for their own library card.

The American Library Association is the foremost national organization providing resources to inspire library and information professionals to transform their communities through essential programs and services. For more than 140 years, the ALA has been the trusted voice of libraries, advocating for the profession and the library’s role in enhancing learning and ensuring access to information for all. For more information, visit ala.org.