Using digital analytics to track the library user’s journey
For Immediate Release
American Library Association
CHICAGO — Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. In “Using Digital Analytics for Smart Assessment,” published by ALA Editions, data expert Tabatha Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers:
- case studies of library projects with digital analytics;
- ways to use email campaign data from MailChimp or ConstantContact;
- how to measure click-through rates from unavailable items in the catalog to the ILL module;
- getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;
- using COUNTER compliant data from your electronic resources;
- techniques for using Google Tag Manager for custom metrics and dimensions;
- descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; and
- data visualization tools like Tableau or Google Data Studio.
Farney is the director of web services and emerging technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. An avid analytics enthusiast with more than ten years of experience, she coauthored the LITA Guide “Web Analytics Strategies for Information Professionals” and has written two Library Technology Reports on configuring Google Analytics and Google Tag Manager for library-specific websites and search tools. She has presented her analytics research at national conferences and served as an analytics consultant for various library organizations. She is a cofounder and current cochair of LITA’s Altmetrics and Digital Analytics Interest Group.
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