An updated How-To-Do-It Manual for marketing electronic resources

For Immediate Release
Mon, 10/16/2017


Rob Christopher

Marketing Coordinator

ALA Publishing

American Library Association

(312) 280-5052

CHICAGO — When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. Newly expanded and updated, the second edition of “Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians,” published by ALA Neal-Schuman, shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Marie R. Kennedy and Cheryl LaGuardia’s evidence-based approach includes:

  • seven complete programs from both public and academic libraries, including three new to this edition;
  • an examination of the e-resource life cycle;
  • cutting edge guidance on COUNTER usage reports and other web analytics;
  • advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;
  • a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and
  • numerous examples of well-executed plans and outcomes.

Examination copies are available for instructors who are interested in adopting this title for course use.

Kennedy is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. She also writes the Organization Monkey blog about organization and librarianship. She is the codirector of the Institute for Research Design in Librarianship. LaGuardia is a Research Librarian at Widener Library, Harvard University. In 2016 she was awarded RUSA’s Isadore Gilbert Mudge Award. She has edited ProQuest’s Magazines for Libraries since 2000. Her previous books include “Becoming a Library Teacher,” “Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past,” and “Teaching the New Library.”

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