New Workshop: The Librarian’s Nitty-Gritty Guide to Content Marketing

For Immediate Release
Mon, 01/09/2017

Contact:

Colton Ursiny

Administrative Assistant

ALA Publishing

cursiny@ala.org

CHICAGO—ALA Editions announces an exciting new workshop, The Librarian’s Nitty-Gritty Guide to Content Marketing with Laura Solomon. This workshop will last 60 minutes and take place Thursday, March 9, 2017, at 3:00pm Eastern/2:00pm Central/1:00pm Mountain/12:00pm Pacific.

The Librarian’s Nitty-Gritty Guide to Content Marketing Workshop
A 60-minute workshop, Thursday, March 9, 2017, 3:00pm Eastern/2:00pm Central/1:00pm Mountain/12:00pm Pacific

Has your library been promoting itself online through various social media channels (blogs, Facebook, etc.)? Have you seen mixed results? One way to be more effective online is by moving beyond the promotional mindset of traditional marketing and by embracing a different way of creating content that will engage and help serve the needs of your community. Are you ready to make your library’s online efforts more effective? Welcome to content marketing.

Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy.

Learning outcomes:

  • Understand the differences between advertising and content marketing
  • Learn how to define a content strategy and the basics to creating a content marketing plan
  • Enable you to focus on community needs when thinking about your social media channels and website
  • How to further your reach and repurpose your content for different platforms
  • Gather valuable tips to help you create and better distribute content to attract and engage your audiences

About the Instructor

Laura Solomon is the library services manager for the Ohio Public Information Network. She has been working in web development and design and conducting classes in public libraries and as an independent consultant. Laura was selected as one of Library Journal’s “Movers and Shakers” for 2010. She earned her MLS from Kent State University. Visit her blog at www.meanlaura.com, and find her books here on the ALA online store.

Registration for this ALA Editions Workshop is available on the ALA Store. You can purchase registration at both individual and group rates.

ALA Editions Workshops are designed to give you and your staff the opportunity to participate in a hands-on learning experience that will help you make the best decisions for your library.

ALA Editions publishes resources used worldwide by tens of thousands of library and information professionals to improve programs, build on best practices, develop leadership, and for personal professional development. ALA authors and developers are leaders in their fields, and their content is published in a growing range of print and electronic formats. Contact us at editionscoursehelp@ala.org.

ALA Store purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.