Día Publicity Tool Kit

Día Publicity Tools

Public and school libraries will celebrate Día’s 20th Anniversary on April 30, 2016. Children's Day/Book Day, also known as El día de los niños/El día de los libros (Día), is an observance held annually April 30 and a year-round commitment to connecting children with diverse books and programming opportunities.

Día is an enhancement of Children’s Day, which began in 1925. Children’s Day was designated as a day to bring attention to the importance and well-being of children. In 1996, nationally acclaimed children’s book author Pat Mora proposed linking the celebration of childhood and children with literacy to found El día de los niños/El día de los libros. 

The common goals of all Día programming are to:

  • Celebrate children and connect them to the world of learning through books, stories and libraries.
  • Recognize and respect culture, heritage and language as powerful tools for strengthening families and communities.
  • Nurture cognitive and literacy development in ways that honor and embrace a child’s home language and culture.
  • Introduce families to community resources that provide opportunities for learning through multiple literacies.

Find out about Día events happening in your community 


dia event map 

Tell us about your Día event, or find out how others across the country are celebrating. Submitted event information will appear in ALSC's interactive map which is scanned by library professionals and press.    

You can also share your information with Día friends via Facebook, or follow us on Twitter @alscblog and tweet about your programs using #díaturns20.



Free Program Resources -  Book Lists, Coloring Sheets, Posters, and more 

Media Relations Handbook for Libraries

Día Fact Sheet

Flyer Template

Letter to the Editor Template

Press Release Template

PSA Templates


Social Media Channels  

facebook logo Find Día on Facebook!

follow #dia11alsc on twitter Follow us on twitter @alscblog  


Public Service Announcements (PSAs)

dia founder pat mora

     Downloadable broadcast quality audio PSAs featuring Día founder and renowned children's        

     author Pat Mora .

     PSAs are Also available en Español.




New video PSAs from Pat Mora

Mechanic reads with boy

Two boys reading

Girls reading by flashlight




dia logo b&w





Black & white -- JPG (high res/300 dpi)

Black & white -- JPG (low res/72 dpi)

Black & white -- EPS


dia logo color






Color -- JPG (high res/300 dpi)

Color -- JPG (low res/72 dpi)

Color -- EPS



Association for Library Service to Children, the home of Día


REFORMA, the National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking, and Día Founding Partner


Pat Mora

Pat Mora. An award-winning children’s author, Mora has written several books for youth, teens, and adults, including her Book Fiesta!, a bilingual celebration of El día de los niños/El día de los libros.   


Contact Us
Association for Library Service to Children
50 E. Huron St.
Chicago, IL 60611