Día Publicity Tool Kit


Día Publicity Tools

Public and school libraries will celebrate El día de los niños/El día de los libros Día on April 30, 2015.

Children's Day/Book Day, also known as El día de los niños/El día de los libros (Día), is a celebration of children, families, and reading held annually on April 30. The celebration emphasizes the importance of literacy for children of all linguistic and cultural backgrounds.

Día is an  enhancement of Children’s Day, which began in 1925.   Children’s Day was designated as a day to bring attention to the importance and well-being of children.   In 1996, nationally acclaimed children’s book author Pat Mora proposed linking the celebration of childhood and children with literacy to found El día de los niños/El día de los libros. 


Tell us what's happening in your community?  


dia event map 

Tell us about your Día event, or find out how others across the country are celebrating. Submitted event information will appear in ALSC's interactive map which is scanned by library professionals and press.    

You can also share your information with Día friends via facebook, or follow us on twitter @ alscblog.



Free Program Resources -  Book Lists, Coloring Sheets, Posters, and more 

Media Relations Handbook for Libraries

Día Fact Sheet

Flyer Template

Letter to the Editor Template

Press Release Template

Proclamation Template

PSA Templates

Talking Points


Social Media Channels  

facebook logo Find Día on Facebook!

follow #dia11alsc on twitter Follow us on twitter @alscblog .  



Public Service Announcements (PSAs)

dia founder pat mora

     Downloadable broadcast quality audio PSAs featuring Día founder and renowned children's        

     author Pat Mora .

     PSAs are Also available en Español.






dia logo b&w





Black & white -- JPG (high res/300 dpi)

Black & white -- JPG (low res/72 dpi)

Black & white -- EPS


dia logo color






Color -- JPG (high res/300 dpi)

Color -- JPG (low res/72 dpi)

Color -- EPS




Association for Library Service to Children, the home of Día


REFORMA, the National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking, and Día Founding Partner


Pat Mora

Pat Mora. An award-winning children’s author, Mora has written several books for youth, teens, and adults, including her Book Fiesta!, a bilingual celebration of El día de los niños/El día de los libros.   


Contact Us
El día de los ninos/El d ía de los libros (Children's Day/Book Day)
Association for Library Service to Children
50 E. Huron St.
Chicago, IL 60611