Past Programs

LLAMA PRMS logo (Public Relations and Marketing Section)

PRMS sponsors several popular events each year at the ALA Annual Conference that are open to all conference attendees:

PR Xchange (Sunday 11am-1:30pm): The PR Xchange is a drop-in event that offers visitors the opportunity to view and take home sample promotional materials from libraries across North America. Bring your own tote bag and stock up on brochures, bookmarks, calendars, annual reports, and other inspiring marketing collateral from all types of libraries. Also featured at the PR Xchange are authors of library marketing books and recent PR Xchange and John Cotton Dana Award winners. The PR Xchange Awards are presented at 12:30pm. (ALA Exhibit Hall- Special Events Area)

PR Xchange Awards (Sunday 12:30-1:30pm): The PR Xchange Awards recognize the very best public relations materials produced by libraries in the past year. Entries are evaluated based on content, originality, and design by a team of experts in public relations, graphic design, communications, and marketing. Celebrate the annual winners during this awards presentation. (ALA Exhibit Hall- Special Events Area)

John Cotton Dana Awards Presentation & Reception (Sunday 4-6pm): The prestigious John Cotton Dana (JCD) Award honors outstanding library public relations campaigns. Each winning library receives a $10,000 award from sponsors EBSCO and the HW Wilson Foundation. The JCD Awards are presented at an elegant reception hosted by EBSCO during the ALA annual conference.

In addition, the Education & Training Committee often sponsors pre-conferences and other special events at ALA conferences.

Recent past programs include:

  • Award Winning Library Public Relations Campaigns in Today’s Media Landscape: the New JCD Awards (ALA Annual 2015)
  • Preconference: Expert Marketing Clinic (ALA Annual 2013)