LLAMA webinar: What's Your Story? -- Evidence-Based Advocacy for School Libraries

Wednesday, 11/15/2017
  • 2:30 PM-4:00 PM (Eastern)
  • 1:30 PM-3:00 PM (Central)
  • 12:30 PM-2:00 PM (Mountain)
  • 11:30 AM-1:00 PM (Pacific)

Evidence-based advocacy is sharing evidence with stakeholders to tell the story of the library’s impact.  Join us to discover how evidence-based advocacy can help you tell a more compelling story about your school library and its impact on students and your community.  Learn to evaluate how current metrics and measures can tell your library’s story in a way that is most meaningful to your stakeholders.  Discover what needs to change about these metrics in order to reflect the library of the 21st Century, address stakeholders’ priorities and fully demonstrate the library’s impact. You can be more than just stewards of the data by learning to articulate a compelling vision story.


Learning Outcomes

Learning outcomes:

  • Identify high leverage advocacy strategies and skills with minimal time investment and high return
  • Connect your message with your advocacy target in a variety of situations
  • Tell impactful stories with data through an outcomes based approach
  • Apply this understanding to a variety of real-life scenarios

This webinar will help participants increase their competency in the following foundational leadership competencies: "Evidence-based Decision Making" and "Marketing and Advocacy."

Who Should Attend

Anyone wanting improve their ability to advocate on behalf of their school library.


Priscille Dando, Coordinator, Library Information Services, Instructional Services Department, Fairfax County Public Schools, VA

Erin Downey, Consulting Librarian, Boise School District, ID



LLAMA member $49;
Non-LLAMA member $59;
LLAMA group rate (5 or more people at one site) $199;
Non-LLAMA group rate (5 or more people at one site) $239;
Student: $29


How to Register

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing.

Tech Requirements

This webinar uses GoToWebinar software, which may require a small download, but is easily accessed by PC and MAC platforms.


For questions about this webinar or other LLAMA programs, contact Fred Reuland: freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.