LLAMA webinar: What's Your Story? -- Evidence-Based Advocacy for Public Libraries

Wednesday, 10/25/2017
  • 2:30 PM-4:00 PM (Eastern)
  • 1:30 PM-3:00 PM (Central)
  • 12:30 PM-2:00 PM (Mountain)
  • 11:30 AM-1:00 PM (Pacific)

Evidence-based advocacy is sharing evidence with stakeholders to tell the story of the library’s impact.  Join us to discover how evidence-based advocacy can help you tell a more compelling story about your public library and its impact on your community and on inidividuals.   Learn to evaluate how current metrics and measures can tell your library’s story in a way that is most meaningful to your stakeholders.  Discover what needs to change about these metrics in order to reflect the library of the 21st Century, address stakeholders’ priorities and fully demonstrate the library’s community impact. You can be more than just stewards of the data by learning to articulate a compelling vision story.


Learning Outcomes

By the end of this webinar, participants will:

-Learn how to attract the attention of sponsors by using collection management reports
-Understanding location audits in order to develop proper value for cost-per-thousand advertising rates
-How to use geographic visualization tools and library issue voting patterns to analyze library usage
-Know how to use the above techniques to develop enhanced library programs, sponsorship solicitation packages and grant requests.

This webinar will help participants increase their competency in the following foundational leadership competencies: "Evidence-based Decision Making" and "Marketing and Advocacy."

Who Should Attend

Anyone wanting improve their ability to advocate on behalf of their public library.


Ed Rossman, erossman74@yahoo.com, author, 40+ New Revenue Sources for Libraries and Nonprofits

Renae Rountree  director@wcplfl.com, Director of Washington County Public Libraries, Florida





LLAMA member $49;
Non-LLAMA member $59;
LLAMA group rate (5 or more people at one site) $199;
Non-LLAMA group rate (5 or more people at one site) $239;
Student: $29


How to Register

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing.

Tech Requirements

This webinar uses GoToWebinar software, which may require a small download, but is easily accessed by PC and MAC platforms.


For questions about this webinar or other LLAMA programs, contact Fred Reuland: freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.